Welcome to Lubbock's Antechamber

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What is the Giant Side of Texas?

That's a good question and it has a lot of citizens of Lubbock wondering the same thing. If you want to get down to brass tacks, it's just another slogan that someone came up with that seems to have had no input from the people that live in Lubbock.

Sure, Lubbock is a dusty and dry city and there are lots of Lubbock dwellers that wish they were somewhere else. So be it — there are certainly lots of other places to live — you are more than welcome to move on. For those who remain behind and choose to live in Lubbock, many wish there were someone with the vision to finally put the Hub City on the map rather than just being part of the "meet, eat, and retreat" crowd that has been part of the fabric of the city for so many years. Why does Lubbock continue to be the brunt of jokes all around the rest of the Lone Star State and beyond?

Lubbock has a heritage of music. Buddy Holly was born in Lubbock. For those not familiar with Buddy, his songs and style helped to put the city on the map. Yet,it seems many have tried everything to forget the legacy and attempt to cause everyone else to ignore his legacy as well. Lubbock in large part has done everything to deny Buddy Holly and those musicians who came after him their due.

Getting back to the new slogan that was allegedly designed to once again attempt to put Lubbock on the map, most have no idea what "Lubbock: The Giant Side of Texas" is supposed to mean or how it will draw the tourist dollars that Lubbock's economy so desperately needs. Along those lines of thinking, why isn't everyonel working to enhance Lubbock's image out there in attempting to draw business to the Hub? Why is it so difficult to bring light manufacturing to Lubbock? This city has done it before. Why aren't city business leaders doing it again? Lubbock's economy seems to produce very little in the form of real goods and it is the belief of many that this situation could be improved if there were something to go to Lubbock for. It seems that even a major retail center of outlet stores would be better for the Lubbock economy than where it seems to be headed. Industry does not mean building more ostentacious "Meadow Mansions" and continuing to subsidize the medical, education, and agriculture sectors of business. The new slogan that is currently being floated as that which will put Lubbock on the map seems to fall far short of one that will help Lubbock to grow and attract visitors that are so desperately needed. No one probably will travel to Lubbock to view the progress on the Marsha Sharp Trench.

The cost of the slogan and its implementation is said to cost somewhere in the neighborhood of $1.3 million. From sketchy news reports on local media, it has been stated that $300,000 was offered by private businesspersons to help make the slogan one that sticks. Additionally, $1 million is said to be available from media outlets in the form of advertising for the new slogan, yet most have not heard the slogan or the plans. For those who have, many continue to scratch their heads and wonder what it means and how it will succeed.

anteroom: a large entrance or reception area beyond a main room
It's even in the dictionary.

Keep the sheep deep asleep
And all you'll hear is the occasional bleat.

What is Truth In Music?

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“The price of Liberty is eternal vigilance.”— Thomas Jefferson